About

AMH Art Advisory works with a select group of artists, arts non-profits and commercial galleries to increase exposure and strategically develop their goals. Our consulting practice is built on our founder, Anne Hromadka Greenwald's, network and professional experience over the past 18+ years. During which she has established herself within the Los Angeles and Southern Californian fine art world and in the Jewish cultural landscape both regionally and internationally.

Our team consults in the fields of art sales, artist development, arts education, grant writing and reporting, program development, strategic planning, and non-profit management.  We believe in maintaining a strong professional and teamwork ethos on all projects. 

Our Team

Anne Hromadka Greenwald - Founder & Senior Art Advisor

Anne Hromadka Greenwald is an independent curator and arts management consultant. In 2015 she founded AMH Art Advisory. She is also the Jewish Community Foundation Orange County’s (JCFOC) part-time Arts Program Curator. Anne produces large-scale cultural events, benefiting all of Orange County across diverse Jewish constituencies managing the re-imagined Weissman Arts Fund ($100,000 annual distribution).

Prior to starting her consulting business, she was the Co-Director of Shulamit Gallery and was appointed Foundation Arts Administrator of the Y&S Nazarian Family Foundation in early 2012. She served as the Program Director for three years with the Jewish Arts Initiative (JAI), a regional nonprofit focused on supporting and advancing Jewish visual and performance artists. Prior to working with JAI, Anne directed a contemporary art gallery in the Culver City arts district. Additionally, she has served as an independent consultant for Hebrew Union College-JIR, Los Angeles since 2007.

She was also the founder of Nu Art Projects; and in February 2011, she launched the Los Angeles SEDER Arts Micro-Grant, a recurring meal-based initiative that allows individuals from the community to become patrons of regional Jewish artists and to use the arts to engage Angelenos in unexpected ways. Anne was listed as a 2011 Big Jewcy and received a spot in the 2011 PresenTense (PT) Global Summit in Jerusalem due to the success of the SEDER Arts Micro-Grant. Her graduate work in Public Art Studies from the USC Roski School of Fine Arts and Hebrew Union College-JIR, LA School for Jewish Nonprofit Management, led her to envision new approaches to Jewish cultural engagement.

Gal Zohar - Associate & Digital Strategist

Gal Zohar is an Israeli-born artist and creative consultant, dedicated to helping others to foster their capacity for innovative thinking.

Upon moving to Los Angeles in Fall 2016, Gal joined AHM Art Advisory. A valued member of the team, she lends her thoughtful design approach and attention to detail to many facets of our work, including website development, exhibition design, marketing, video production, and event styling. She was instrumental in the development of interactive elements in two exhibitions, Ayekah and The Universe Appears to Dance, both of which appeared at Valley Beth Shalom.

Gal is a multi-disciplinary artist, working in drawing, body tattoo, print, and sculpture. She studied at both Tel-Arza College of Jewelry Design and Shenkar College’s Department of Art, as well as doing apprenticeships in body art in the Philippines and Israel.

At AMH Art Advisory, Gal has enjoyed learning more about the curation, exhibition design, and has discovered a love of helping artists showcase their narratives in engaging and meaningful ways.